Pro Plan (Retail: $60/Month)
Tool: Social Insider
Best For: Social sellers
Scrolling through your competitors’ Facebook feed might give you some information on their products but it’s only telling you part of the strategy story.
Social Insider is a tool for Facebook Analytics that helps you understand what your competitors do on Facebook and how people react to their digital strategy. Think of it as your buddy who gives you behind the scenes access to what works and what doesn't.
For example, you can learn:
Who your competitors' top fans are
How people react to their posts (and sort them by their reaction)
What makes their audience angry / sad / excited
What they're sharing with their friends
Social Insider breaks down the demographics of activity at a micro-level, diving deep to bring you boosted posts, data correlation, best times to post, and much more.
Your Briefcase membership provides:
Unlimited reports for an unlimited number of Facebook pages
Unlimited data on the page and on fans
Downloadable data (.pdf and .csv)
Analytics for Instagram business profiles
Once you know what your competitors are doing you can beat them at their own game.